La herramienta interactiva Audience Insights te permite acceder a insights y tendencias de los consumidores sobre temas específicos. Grow Your Business with Instagram Analytics Increase your engagement, optimize your stories, drive traffic and more with Later's new Instagram Analytics. Look for posts with a high impressions-to-reach ratio for an indicator of whatâs performing well. Conversely, if the engagement rate is on the higher end, followers are interested in the content that is being consistently shared. It’s free, easy to understand at a glance, and shows you how your content is performing right now. These insights include growth (how many followers you've gained or lost), top locations of your followers, age range and times they're most active on Instagram. Facebook enabled us to launch our next-generation device successfully by helping us define our target market, and tell our story with useful tools like video and carousel ads. Make sure your iPhone date and time is “set automatically” so it picks up the right date and time where you are actually located. Like to see the engagement rate data right on every profile you visit on Instagram? What is it? What is it? To the right, youâll see the total number of interactions. Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram users, who mentioned you in the caption) At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. Why is it important to you? Stories have become an integral part of the Instagram experience. What is it? 10 thought-out responses to a prompt in your post, for example, can be more valuable than 100 comments that are simply the “heart” emoji, as it demonstrates your audience is commenting thoughtfully and truly engaged with the post. Instagram Insight merupakan salah satu fitur yang ditawarkan oleh Instagram untuk mendukung kepentingan bisnis. However, agencies like Socialyte that have first- and third-party access to analytics will still be able to see like numbers, so don’t count their value out completely. How to Access Analytics in Instagram: If you already have an Instagram business profile, you can easily access your analytics through the Insights tab in the Instagram app. Instagram Insights for Stories. Du kannst z.B. © 2021 Socialyte, LLC110 Greene Street, Suite 600, New York, NY 10012Terms & Conditions • Privacy Policy. Use this information to adjust and refine your content strategy to deliver the maximum ROI for your social media posting efforts. Open Instagram. This section will also break reach down by day. On the home screen, youâll just see your total followers, but if you click âsee allâ youâll get a comprehensive breakdown of your follower base. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Even though the influencer marketing industry has matured considerably over the last decade, it can still be helpful to go back to basics. Es una de las herramientas de la red social con más seguidores a nivel mundial y su poder está en que te permite hacer un seguimiento continuo de la interacción que arroja una cuenta o un perfil en Facebook. Want to know how Tagger can help you find the perfect creators for your influencer marketing campaigns? Download full Instagram analytics and Instagram Follower Stats report in PDF format for later in depth analysis Top Hashtags SocialStats comes with great features such as tracking engagement rates top Instagram hashtags, top mentions, find out your Instagram success rate and many other great features making it easy for you to increase your instagram followers. Look for the bar chart icon and select “Insights”. Individual Instagram story analytics are the ones you use to check whether your stories performance has been working or not. Because commenting takes more effort than just clicking the “heart” button and liking something, comments are typically seen as more valuable than likes. In a perfect world, every single one of your followers would see every piece of content you post, however, thatâs not the case. How many people clicked through to your profile from your post. Adding a few strategic hashtags increases your post’s visibility and searchability. Each statistic will display a +/ â percentage underneath the description, telling you if you had more or less activity in this area over the previous week (or month). To check these insights, go to the Audience tab in Instagram Insights. A large part of the success of an influencer marketing campaign lies in the ability to analyze an influencer's data and ensure their content resonates with your target demographic. What is it? Why Track KPIs on Instagram Stories? close to your follower number), that means a large percentage of the people who follow you are viewing your content directly on their home feeds. You can choose to see your insights from the last 7 days or the last 30 days. Other: Impressions under the “Other” category can come from a variety of sources, including post shares, saves, photo and video tags, mentions, and post notifications. 10 Dating apps relying on influencer marketing to share the love, 3 Tips to grow your small business using Influencer Marketing, 15 Black-Owned Small Businesses to Support On & Off Social Media. Users can share a post by clicking the “paper plane” icon, either through direct messages with friends, or to their Instagram Story. Why is it important to you? die integrierte Statistikfunktion von Instagram, die ihr ausschließlich über die Instagram-App abrufen könnt. The app icon is a camera inside a square that’s a gradient from yellow to purple. Navigate to your profile, then tap on the three horizontal lines in the upper right corner (aka the âHamburgerâ menu). Posts with a lot of comments are often not only aesthetically pleasing or enjoyable, but many have asked viewers to engage and share their thoughts and feedback. Celebrate Black History Month by following and supporting black-owned businesses and creators on and off social media, all year long! Get the Tanke Instagram Insights Chrome Extension. People insights: Daftar akun yang telah melihat foto atau video tertentu dalam stories Anda. They indicate a meaningful connection between you and your audience. How to Analyze Instagram Stories With Instagram Insights by Olga Rabo on Social Media Examiner. When you click the “View Insights” button on a specific Instagram post, a page will appear with 4 icons and numbers beneath each one, like below: An example of top-line Instagram post insights. Audience Insights combines relationship status and location to tell you about the types of people interested in your business. Obtén insights de Facebook e Instagram con Facebook IQ. The next main section of Instagram Insights looks at your audience demographics. Instagram’s Own Insights. Let’s start in the horse’s mouth: Instagram’s native analytics tool. Now that you have better insight on the meanings behind different Instagram post analytics, you’ll be able to recognize what content performs well and how your channel is acquiring new followers. Last but not least, your insights tab will show you âcontent you sharedâ. Crea una cuenta o inicia sesión en Instagram - Una forma sencilla, divertida y creativa de capturar, editar y compartir fotos, videos y mensajes con amigos y familiares. Use these insights to develop a strong Instagram marketing strategy moving forward. What is it? Finally, similar to what you saw in âaccount activityâ, youâll see your top posts, stories, and IGTV videos ranked based on the number of interactions the content received. Youâll see three drop-down âcarrotâ menus... ...A complete tour of your Instagram Insights tab. A través de ella puedes medir datos de cada una de tus publicaciones y de tus historias, del comportamiento de tus seguidores y otras informaciones que te pueden ayudar a determinar tu estrategia. Next, youâll see some key audience demographics: location, age range, and gender. In fact, out of 800 million active Instagram users, about 300 million are daily Stories users as … In an ideal world, 100% of your followers would see everything you post, but this isn’t typically the case, as Instagram’s algorithm prioritizes the posts a user sees first by a number of factors, including recency, interest, and user relationships. Impression numbers will (in most cases) be higher than the reach number, since people can view a post multiple times. Impressions are the number of times your content is displayed on Instagram, no matter if it was clicked or not. If youâre a brand or work at an agency, you can use this post to help influencers who may need guidance on how to provide you with the information you need before partnering with them. Whether monitoring the success of your brand’s own Instagram account or that of an influencer program, understanding different insight numbers will help you create content that resonates and set informed KPIs. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing. Reach is the best indicator of content performance, and a higher reach usually leads to higher engagement metrics. Engagement is a valuable metric for marketers because it means that viewers are responding to the content. To access Instagram Insights, you need a business account. What is it? Akses Instagram Insight Anda. Understanding the definitions behind Instagram analytics is integral to know how your content is performing and the types of content to which audiences are responding. Tagger Tip: If your impressions are higher than your reach, itâs a sign that your audience is viewing your content multiple times. By ranking your content in this way, Instagram insights gives you an understanding of whatâs performing best for your profile. When a user shares content in this way, it reaches new audiences and allows for the content creator to gain potential followers, ultimately driving post impressions (more on that later). Here’s what these Instagram insights mean: Profile Visits – The amount of users that have visited your Instagram profile. If you are hoping to educate or inspire others through your content, high save numbers signal that your content is working and are an indication that similar content should be created and shared in the future. In Part 1 of this min-series I introduced the Instagram Graph API, what is was, and how you could connect to it. Content You Shared: This section showcases the content you’ve posted and promoted across feed, … An easy way to think of âreachâ is the number of unique people who saw your posts. Discover the new and updated tools by Instagram with insights of how your audience grows by day or week, and see which posts are generating the most followers. Underneath these data points, youâll see âtop postsâ, âtop storiesâ, and âtop IGTVâ videos based on reach. Setelah Anda mengetahu metrik-metrik di atas, kita langsung membahas tentang bagaiamana cara mengakses dan menggunakan Instagram insight Anda. Get the Tanke Instagram Insights Chrome Extension ! Recipes, tutorials, and inspirational posts are saved most often. Content you shared: This section showcases the content you've posted and promoted across feed, stories and IGTV for the last 7 … You can choose to see your insights from the last 7 days or the last 30 days. Why is it important to you? Reach helps you understand how many people actually saw the content you shared during a given time period. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram. We won the Digiday Technology Award for "Best Influencer Marketing Platform"! Here is everything you need to know about Instagram post analytics. The higher the number the better, as it indicates your post was intriguing enough to explore your page more. A like is a user’s stamp of approval on a post and is one of the biggest measures of “engagement” i.e. Instagram launched Instagram Insights, but they didn’t make it available to everyone. When you open Instagram Insights, you’ll see a timeframe in the upper left corner of the screen. Users can bookmark content for future reference using the save button. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Instagram Insights. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend switching to an Instagram business profile. These insights include growth (how many followers you've gained or lost), top locations of your followers, age range and times they're most active on Instagram. New Instagram stories metrics. If you're a creator, this is an excellent guide to help you understand what types of metrics brands will expect you to share. A shareable post can be anything posted to Instagram, including your own, from a hilarious meme to a news update to a cute pair of boots that someone wants to share with their friend. Why is it important to you? Untuk mengakses insight ini, tap ikon diagram batang di pojok kanan atas aplikasi. As you scroll down, youâll see different categories, charts, and numbers that reflect the data and results of your Instagram posting activity. If you swipe up on the “Post Insights” overview, more detailed insights will appear. The number of unique accounts that saw a post, either in the home feed, Discover tab, hashtag or location search, or tagged posts. When you explore your audience insights, youâll see the exact number of followers you have, your growth percentage, how many follows and unfollows you received over the time period, and the net followers you gained or lost. Together, likes, comments, saves, and shares make up a post’s engagement number. Schedule a demo and we'll show you how. It provides data on content, follower demographics, and engagement. Mit Instagram-Insights kannst du so einige Daten über deine Follower herausfinden und diese vor allem für dein aktuelles Mediakit nutzen. Email – The number of times users have tapped on Email on your profile. Then your data will be broken down into Post Interactions (Likes, Comments, Saves, Shares), Story Interactions (replies, polls, etc), and IGTV Video Interactions (likes, comments, shares). There is a 14-day free trial so you can easily test this tool anytime to see if it fits your needs and offers the data that you seek for. Note: Instagram Insights time zone is different than Facebook Insights time zone. Don’t forget your stickers. It should be noted that quantity of comments doesn’t always equate to quality. They tell you to what extent you should try to improve your stories performance or repeat what works well with your audience. When you click on âaccounts reachedâ under âoverviewâ in your insights tab, youâll be shown a page that tells you how many accounts you reached during the selected time frame. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Obtén información sobre tu público de Facebook con la herramienta Audience Insights. Here are some top tools that specialize in functions to help your brand succeed.
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